Vistra Launches Renewable Power Provider Brand, Adds Familiar Brand in Pennsylvania

March 10, 2019


Irving-based Vistra Energy is launching a new retail electricity brand in Illinois and Ohio, while also powering up a familiar name in Pennsylvania.

Brighten Energy will be the new brand in all three states, while Dynegy will be introduced in Pennsylvania markets — Dynegy for large commercial and industrial businesses, while Brighten focuses on providing renewable energy sources for the residential and small business markets, Vistra said Friday.

Retail sales offices are opening outside of Chicago in Oak Brook, Illinois; in Columbus, Ohio; and outside of Philadelphia in King of Prussia, Pennsylvania.

This follows the company’s February announcement that Vistra will acquire the Crius family of retail brands, expanding Vistra’s retail presence from five to 19 states.

Retail Business President Scott Hudson said Vistra is “excited to be able to exclusively provide renewable energy at a fair price through Brighten Energy, and to expand our well-recognized and trusted Dynegy brand, which already serves over 1 million customers.”